Ad Standards pulls up Toyota HiLux ad over untethered dogs
Ad Standards pulls up Toyota HiLux ad over untethered dogs
Australia’s advertising watchdog has ruled that a television commercial for the Toyota HiLux breached national advertising standards because it showed dogs riding untethered in the back of a ute.
The Ad Standards Community Panel upheld complaints about the “Pied Piper” HiLux advertisement, which depicts numerous dogs chasing and jumping into the tray of a moving ute.
The panel found the commercial breached provisions of both the Federal Chamber of Automotive Industries (FCAI) Motor Vehicle Adver
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