Ag highlighted in some Super Bowl LX commercials
Ag highlighted in some Super Bowl LX commercials
PepsiCo’s commercial for Lay’s chips is called “Last Harvest”
For some Super Bowl watchers, the most exciting part of the broadcast isn’t the game.
It’s commercials.
As the biggest event in the North American sporting calendar, brands spend millions of dollars for seconds of airtime during the Super Bowl broadcast.
In 2026, for example, a 30-second commercial during the big game will cost about $10 million.
For comparison, a primetime commercial spot during this year’s Winter Olympics comes with
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