Australian agriculture needs to stop leaving its future to chance

出典: AgTech Central – https://www.beefcentral.com/news/opinion/australian-agriculture-needs-to-stop-leaving-its-future-to-chance/

Australian agriculture needs to stop leaving its future to chance

FOR years, Australian agriculture has repeated the same mantra at conferences and forums around the country: “We have to get better at telling our story”.
The problem is, we keep saying it – and then leaving the job largely to a handful of passionate volunteers, scattered social-media voices, industry websites and the occasional press release that may or may not cut through the national news cycle.
For the $77 billion red meat sector, it is not so much as a communications strategy as a hit and m

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