Australian agriculture needs to stop leaving its future to chance
Australian agriculture needs to stop leaving its future to chance
FOR years, Australian agriculture has repeated the same mantra at conferences and forums around the country: “We have to get better at telling our story”.
The problem is, we keep saying it – and then leaving the job largely to a handful of passionate volunteers, scattered social-media voices, industry websites and the occasional press release that may or may not cut through the national news cycle.
For the $77 billion red meat sector, it is not so much as a communications strategy as a hit and m
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