Gene-Edited Pigs: Reduced Antibiotic Use is Key Motivator for Consumer Acceptance
Gene-Edited Pigs: Reduced Antibiotic Use is Key Motivator for Consumer Acceptance
A new Circana study shows U.S. consumers believe reducing the need for antibiotics is a major motivator to purchase pork from gene-edited pigs.
The research, commissioned by PIC, was conducted in fall 2025 and polled more than 5,000 pork consumers from eight key countries, representative across genders and ages 18 to 70.
“Circana has conducted research on this topic for more than three years, consistently finding that gene-edited pork scores in the upper quintiles, which indicates average to abo
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