What falling granola bar sales reveal about health trends, grocery prices and farmers trying to adapt
What falling granola bar sales reveal about health trends, grocery prices and farmers trying to adapt
Granola bars — fixtures of grocery store shelves for decades — have fallen out of favour as consumers ditch the ubiquitous snack to save money and eat healthier, food researchers say.
On the other side of the supply chain, Canadian oat farmers say these shifting food habits are taking another bite out of their incomes, which are already getting steamrolled by debt and other expenses.
Adam Slobodzian, a marketing professor at the University of Saskatchewan, sees the oat bar case as a symptom of a
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